Strategy
Strong growth
Significant opportunity for multi-year double digit growth from new and existing regions in the UK market
Our approach
|
2021 highlights
|
Outlook
|
61 average open outlets during 2021 |
0.74 net reservation rate within our target range |
+33% completions |
Attractive returns
High ROCE can be generated from our capital-efficient mixed-tenure strategy and efficient development approach
Our approach
|
2021 highlights
|
Outlook
|
£167.3m Operating profit |
11.0% Adjusted operating profit |
18.6% Return on capital employed |
Positive social impact
Our focus is on affordable homes to buy or rent and the creation of mixed and balanced communities – places people love
Our approach
|
2021 highlights
|
Outlook
|
56% of home were affordable or PRS |
£243m of social value generated |
91.6% NHBC recommended a friend score |
Unceasing focus on sustainability
We re-use land whenever possible, and build high‑quality low-maintenance homes in the most sustainable way, leveraging our significant investment in MMC
Our approach
|
2021 highlights
|
Outlook
|
53% development built on brownfield land |
99.5% site waste diverted from landfill |
16,605 plots owned and with planning |
Strong growth
Significant opportunity for multi-year double digit growth from new and existing regions in the UK market
Our approach
|
2021 highlights
|
Outlook
|
61 average open outlets during 2021 |
0.74 net reservation rate within our target range |
+33% completions |
Attractive returns
High ROCE can be generated from our capital-efficient mixed-tenure strategy and efficient development approach
Our approach
|
2021 highlights
|
Outlook
|
£167.3m Operating profit |
11.0% Adjusted operating profit |
18.6% Return on capital employed |
Positive social impact
Our focus is on affordable homes to buy or rent and the creation of mixed and balanced communities – places people love
Our approach
|
2021 highlights
|
Outlook
|
56% of home were affordable or PRS |
£243m of social value generated |
91.6% NHBC recommended a friend score |
Unceasing focus on sustainability
We re-use land whenever possible, and build high‑quality low-maintenance homes in the most sustainable way, leveraging our significant investment in MMC
Our approach
|
2021 highlights
|
Outlook
|
53% development built on brownfield land |
99.5% site waste diverted from landfill |
16,605 plots owned and with planning |